Values

We believe in:

SLOW.  This is the opposite of 'fast fashion'. Slow fashion means rejecting consumerist impulses and embracing a slower, more mindful model of consumerism. While this doesn’t eradicate shopping entirely, it refers to only buying things you actually need and items of quality that will last.  Fast fashion is the term used to describe clothing that is produced quickly and cheaply. Brands and retailers that engage in fast fashion often create products based on seasonal trends directly inspired by the runway. Fast fashion brands are generally associated with overproduction, low retail prices, mass waste, poor working conditions, and negative environmental impact.

ETHICAL.  Ethical manufacture is understood to indicate an active approach to creating goods that positively impact the environment and the lives of those making them, reducing poverty through non-exploitative (fair pay, good conditions) employment.

CONSCIOUS CONSUMPTION. This is a way of saying that we are able to retain the awareness of our purchasing power no matter what is going on in the world around us.The conscious consumer is one that seeks out ways to make positive decisions on what they buy, and solutions to the negative impacts caused by consumerism.

FAIR TRADE. Paying someone a living wage is to pay workers from all aspects of the production process a fair salary so they are not trapped in poverty. A living wage varies greatly from country to country and that is also taken into consideration.

CRUELTY FREE. Cruelty-free means that companies did not test ingredients or products on animals during the production phase. Cruelty-free, therefore, also means that no animals were killed or harmed anywhere in the world during production. Cruelty-free does not mean, however, that animal ingredients are avoided.

ECO FRIENDLY. Eco-friendly is an all encompassing term that takes many factors into account. Ecology is the study of interaction between organisms and the environment. Therefore, eco-friendly is about minimizing anything that would negatively affect that balance.

ORGANIC. Standards differ as to what “organic” means from country to country but generally speaking, organic fashion refers to the materials used and how they’re grown. Basically this means that the materials are grown without the use of pesticides, synthetic fertilizers, genetically-modified organisms (GMOs), sewage sludge, ionizing radiation, or other chemicals.

CARBON NEUTRALITY.  We offer our buyers the option to add a small amount to their order at the checkout to offset the carbon used in delivery of their purchase. At the click of a button, buyers can see where their contribution is going.

GIVING BACK. India is the main source of our products. But it is also a country with too much poverty and all the problems that gives rise to: malnutrition, child labour, slavery and more. As India has been very good to me with the generosity of the people and the richness of its culture, I decided when I first set up Kasu Emporium that a percentage from all sales will be donated to selected not for profit groups to aid in their work.
10% of our profit is redirected to organisations working to improve people's lives in India.