KASU: fair trade and handmade

The makers' hands

Kasu Emporium is on a mission to make the world a better place by the shopping choices we make.

We believe that fair trade = fair for all.
We believe that hand made = feel good.
Not just the warm fuzzy feeling we get when we know we have made the right choice, but also the way hand made objects actually feel.
For example, hand woven fibres actually feel softer than machine produced fabrics.

Take a look at our shawls from makers in the Indian Himalayas: hand woven organic cotton combined with non-violent silk - unbelievably soft!
As well as three feel-good factors - count them.

We have many hand made items in our store: fabrics, knives, soaps, shopping bags, toys, cushion covers and lots more. Take time to read the product descriptions - you may find out how it was made, where it was made and even who made it and maybe even a story about the object.

We hope you enjoy your slow shopping experience at Kasu Emporium as much as we enjoy finding our wonderful suppliers - some of whose hands you can see on our front page.
Another feel-good factor comes with every purchase at Kasu Emporium: every sale generates a donation to charity.

If you would like to know more about what makes us tick, read our Manifesto below.

Curious about the name Kasu?
It's a Sanskrit word meaning light or lustre and is often used as a girl's name in India.

Go do some fell-good shopping now

Our manifesto

We believe in

SLOW FASHION.  This is the opposite of 'fast fashion'. Slow fashion means rejecting consumerist impulses and embracing a slower, more mindful model of consumerism. While this doesn’t eradicate shopping entirely, it refers to only buying things you actually need and items of quality that will last.  Fast fashion is the term used to describe clothing that is produced quickly and cheaply. Brands and retailers that engage in fast fashion often create products based on seasonal trends directly inspired by the runway. Fast fashion brands are generally associated with overproduction, low retail prices, mass waste, poor working conditions, and negative environmental impact.

ETHICALLY MADE ITEMS.  Ethical manufacture is understood to indicate an active approach to creating goods that positively impact the environment and the lives of those making them, reducing poverty through non-exploitative (fair pay, good conditions) employment.

CONSCIOUS CONSUMERISM.  This is  is a way of saying that we are able to retain the awareness of our purchasing power no matter what is going on in the world around us. … The conscious consumer is one that seeks out ways to make positive decisions on what they buy, and solutions to the negative impacts caused by consumerism.

CIRCULAR FASHION. Circular fashion refers to the entire lifecycle of a product and centers on a circle of create, use, recycle, rather than create, use, dispose. It looks at products beyond their original function and time-span and focuses on how their materials can be consistently utilized and repurposed. 

CLOSED LOOP.  In fashion it means that all new clothes are made from preexisting clothes and textiles. Once an item has fulfilled its use, it can be broken down through an environmentally sound process and turned back into yarn/fabric and then recycled into another garment. This forms a “closed loop” in that an item would have an eternal life cycle and therefore eliminate waste.

LIVING WAGES. Paying someone a living wage is to pay workers from all aspects of the production process a fair salary so they are not trapped in poverty. A living wage varies greatly from country to country and that is also taken into consideration.

CRUELTY FREE. Cruelty-free means that companies did not test ingredients or products on animals during the production phase. Cruelty-free, therefore, also means that no animals were killed or harmed anywhere in the world during production.  Cruelty-free does not mean, however, that animal ingredients are avoided.

ECO FRIENDLY.  Eco-friendly is an all encompassing term that takes many factors into account. “Eco” is short for ecology, the study of interaction between organisms and the environment. Therefore, eco-friendly is about minimizing anything that would negatively affect that balance.

ORGANIC.  Standards differ as to what “organic” means from country to country but generally speaking, organic fashion refers to the materials used and how they’re grown. Basically this means that the materials are grown without the use of pesticides, synthetic fertilizers, genetically-modified organisms (GMOs), sewage sludge, ionizing radiation, or other chemicals.

GIVING BACK. India is the main source of our products.  But it is also a country with too much poverty and all the problems that gives rise to: malnutrition, child labour, slavery and more.
As India has been very good to me with the generosity of her people and the richness of its culture, I decided when I first set up Kasu Emporium that a percentage from all sales will be donated to selected not for profit groups to aid in their work. To date, we have helped a village sewing group in South India with the purchase of a sewing machine, education for a young girl in a village near Varanasi, Covid Aid packages among them.

Whilst not all our products embrace all these ideals all of the time, most of them adhere to most of our beliefs. You will find more specific information in the product description on the products pages.