KASU: fair trade and handmade
At Kasu, we believe in slow hand processes - spinning, weaving, dying, embroidery, beading, printing, knitting.
We also like organic materials, upcycling, ethical practices and fair trade transactions.
Read our manifesto
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We believe in
SLOW FASHION. This is the opposite of 'fast fashion'. Slow fashion means rejecting consumerist impulses and embracing a slower, more mindful model of consumerism. While this doesn’t eradicate shopping entirely, it refers to only buying things you actually need and items of quality that will last. Fast fashion is the term used to describe clothing that is produced quickly and cheaply. Brands and retailers that engage in fast fashion often create products based on seasonal trends directly inspired by the runway. Fast fashion brands are generally associated with overproduction, low retail prices, mass waste, poor working conditions, and negative environmental impact.
ETHICALLY MADE ITEMS. Ethical manufacture is understood to indicate an active approach to creating goods that positively impact the environment and the lives of those making them, reducing poverty through non-exploitative (fair pay, good conditions) employment.
CONSCIOUS CONSUMERISM. This is is a way of saying that we are able to retain the awareness of our purchasing power no matter what is going on in the world around us. … The conscious consumer is one that seeks out ways to make positive decisions on what they buy, and solutions to the negative impacts caused by consumerism.
CIRCULAR FASHION. Circular fashion refers to the entire lifecycle of a product and centers on a circle of create, use, recycle, rather than create, use, dispose. It looks at products beyond their original function and time-span and focuses on how their materials can be consistently utilized and repurposed.
CLOSED LOOP. In fashion it means that all new clothes are made from preexisting clothes and textiles. Once an item has fulfilled its use, it can be broken down through an environmentally sound process and turned back into yarn/fabric and then recycled into another garment. This forms a “closed loop” in that an item would have an eternal life cycle and therefore eliminate waste.
LIVING WAGES. Paying someone a living wage is to pay workers from all aspects of the production process a fair salary so they are not trapped in poverty. A living wage varies greatly from country to country and that is also taken into consideration.
CRUELTY FREE. Cruelty-free means that companies did not test ingredients or products on animals during the production phase. Cruelty-free, therefore, also means that no animals were killed or harmed anywhere in the world during production. Cruelty-free does not mean, however, that animal ingredients are avoided.
ECO FRIENDLY. Eco-friendly is an all encompassing term that takes many factors into account. “Eco” is short for ecology, the study of interaction between organisms and the environment. Therefore, eco-friendly is about minimizing anything that would negatively affect that balance.
ORGANIC. Standards differ as to what “organic” means from country to country but generally speaking, organic fashion refers to the materials used and how they’re grown. Basically this means that the materials are grown without the use of pesticides, synthetic fertilizers, genetically-modified organisms (GMOs), sewage sludge, ionizing radiation, or other chemicals.
GIVING BACK. India is the main source of our products. But it is also a country with too much poverty and all the problems that gives rise to: malnutrition, child labour, slavery and more.
As India has been very good to me with the generosity of her people and the richness of its culture, I decided when I first set up Kasu Emporium that a percentage from all sales will be donated to selected not for profit groups to aid in their work. To date, we have helped a village sewing group in South India with the purchase of a sewing machine, education for a young girl in a village near Varanasi, Covid Aid packages among them.
Whilst not all our products embrace all these ideals all of the time, most of them adhere to most of our beliefs. You will find more specific information in the product description on the products pages.